Saddle Creek talks about Cursive for $1 promotion

Dream Not Of Today spoke with Jason Kulbel from Saddle Creek Records about their recent $1 per day pricing for the new album from Cursive. On Sunday, the album was priced at $1, and then increased by $1 each day until the official release on March 10, 2009.

Jason explained:

When you have records leak early or have a huge lead time like three months or something before a record comes out, it seems like all the talk is spread out over such a long period of time. So we tried to kick that stud a little bit. It was more about the leaks, for sure. We've definitely went out of our way with watermarks and handing out to specific journalists and radio people and things like that before this last Friday. It was more on the leak end, for sure.

Check out the rest of the interview here.