Trent Reznor comments on TicketMaster/TicketNow/LiveNation problems

Trent Reznor of Nine Inch Nails recently wrote a lengthy post looking at the merger between TicketMaster and LiveNation . Live Nation is a significant concert promoter and Ticket Master remains the dominant ticketing service. Trent explained:

We arrive at the conclusion outdoor amphitheaters are the right venue for this outing, for a variety of reasons we've throughly considered*. In the past, NIN would sell the shows in each market to local promoters, who then "buy" the show from us to sell to you. Live Nation happens to own all the amphitheaters and bought most of the local promoters - so if you want to play those venues, you're being promoted by Live Nation. Live Nation has had an exclusive deal with TicketMaster that has just expired, so Live Nation launched their own ticketing service. Most of the dates on this tour are through Live Nation, some are through TicketMaster - this is determined by the promoter (Live Nation), not us.

My guess as to what will eventually happen if / when Live Nation and TicketMaster merges is that they'll move to an auction or market-based pricing scheme - which will simply mean it will cost a lot more to get a good seat for a hot show. They will simply BECOME the scalper, eliminating them from the mix.

Check out the posting here.