Jaret Reddick of Bowling for Soup is the new Chuck E.Cheese mascot

In a move which seems to bring The Simpsons satirical The Itchy & Scratchy & Poochie show to life - minus the self-aware irony - long-running kids pizza chain Chuck E. Cheese is rebranding their iconic New Jersey rat mascot as a "hip, electric-guitar-playing rock star."

To that end, they have recruited Jaret Reddick of ska/punk outfit Bowling For Soup to play the new version of the mascot which we swear was invented with an exchange like this:

We at the network want a dog mouse with attitude. He's edgy, he's "in
your face." You've heard the expression "let's get busy"?
Well, this is a dog mouse who gets "biz-zay!" Consistently and
thoroughly.[...] We're talking about a totally outrageous
paradigm!

The pizza-and-game chain was founded by Nolan Bushnell, who also co-founded Atari. It is now run by CEC Entertainment Inc. You can click Read More for a picture of the "rock star" mouse and one of Reddick's best known songs from Bowling for Soup .

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