Thought the label was conceptually launched in August 2005, Warner has christened their new digital-only label, Cordless Recordings and signed six acts to the non-exclusive label.

The conglomerate which also includes Atlantic, Elektra, Lava, Maverick, Nonesuch, Reprise, Rhino, Sire, Warner Bros. Word and incubator East/West explained the plans with the goal of changing the "album" format of distribution which is ubiquitous in the industry by instead promoting smaller quarterly releases of "clusters" of songs. These clusters would consist of three or more songs by an artist. Though the most striking part of the plan is to avoid the current model which was decried by Steve Albini and Courtney Love and allow artists to retain ownership of masters and copyrights while signed to the label.

Warner is not the first label to attempt a digital-only system as Universal Music announced a similar initiative last year called UMe Digital.