In a striking contrast to Universal Music's approach, Warner has partnered with popular video sharing site YouTube to provide access to its catalogue of music videos.

Under the agreement, YouTube users will have full access to videos from Warner artists. They will also be permitted incorporate material from those videos into their own clips, which can then be uploaded to the service. Warner and YouTube will share advertising revenue sold in connection with the video content.

Warner brings a significant number of artists to YouTube including Less Than Jake, Taking Back Sunday, Billy Talent, Deftones, My Chemical Romance as well as catalogue releases from Jawbox, The Cure, My Bloody Valentine and many more. For a list of artists you can visit this page.