Victory continues to expand into new areas with the powerhouse indie label forming an internal booking agency. Tony Brummel explained:

This newly established department will book live performances, tours and events for our artists that are without booking agent representation. It will also work hand in hand with our artists that do have booking representation and their managers to optimize and enhance anything related to touring and performing. Personally, I am very excited about this from a grass roots perspective.

All of the best selling artists in our history started off by playing the smallest of clubs, VFW halls, people's basements, coffee houses etc. Touring and performing at that level is the catalyst of artist development. It is also how true, long-standing, meaningful fan bases are built. By establishing a tour booking department, we can be 100% hands on in guiding the organic development of many of our young artists which a standalone booking agency may not yet be able to justify bringing on.

While this may be surprising for some, a booking agent is often the most difficult person to obtain for a younger band. While most promising acts can usually find a label to support them, in many cases, the bands are unable to find adequate touring due to the relatively small number of active booking agents working today.