To get some idea of where the music industry is going, it would seem logical to talk to the most powerful music CEO in the business, Universal's Doug Morris, but the interviewer at Wired walked away from the interview thinking otherwise.

Of some note is this quote:

There's no one in the record industry that's a technologist. That's a misconception writers make all the time, that the record industry missed this. They didn't. They just didn't know what to do. It's like if you were suddenly asked to operate on your dog to remove his kidney. What would you do?

I wouldn't be able to recognize a good technology person -- anyone with a good bullshit story would have gotten past me.

The article is available here.