30 Seconds To Mars have unveiled their latest, ambitious short film/music video. It is the first music video ever shot 200 miles north of the Arctic Circle in Greenland. It is the third in a series of short films featuring songs from the band's 2005 album. (The previous two were "The Kill" and "From Yesterday," which was the first American music video shot in the People's Republic of China); both were directed by Bartholomew Cubbins.

This video was directed by Angakok Panipaq. Frontman and actor Jared Leto commented:

Shooting in Greenland was a dream come true and one of the most exciting adventures we've ever had as a band. Although incredibly challenging and at times it seemed just out of our reach, once we finally arrived the beauty and magnificence of the terrain, the wonderful culture of the people, and the amazing journey itself were all inspiring beyond belief. Almost everyone has heard of global warming by now but for the people of Greenland it is a real and tangible problem of today, not an issue of tomorrow. This journey changed our lives.