BBC News Magazine has published a piece addressing the debate of "selling out" in the underground music with Iggy Pop's recent endorsment of Swiftcover Car Insurance and Johnny Rotten's endorsement of Country Life butter at the forefront of the discussion. Through various interviews with industry analysts and music fans alike, the article attempts to the answer the questions: "What makes us accuse our heroes of selling out? and "Why do we feel they have abused our support?"

Check out the article here.

You can find Iggy's commercial here and Rotten's commercials here and here..