"Fresh from the news of the Ataris signing with Columbia Records, it has also recently been discovered that the band is receiving tremendous pressure from the suits at Columbia over their name -- an obvious copyright infringment on the once popular Atari brand video game/console manufacturer. While signed to Kung Fu, this was not much of an issue due to the low-volume sales of the band, but now lawyers for the Sony-owned company are demanding a name change and the band has agreed to cooperate 100%. Although no new moniker has been chosen as of yet, it's said Kris Roe and company have approximately one month to decide on one. Expect an official word on this sometime soon." I say they go with a hip hop style name. Like maybe Atariz, or maybe something tough like Atarizzatch. No, not really.