Less Than Jake co–founder/drummer and co–founder of Fueled By Ramen Records Vinnie Fiorello has announced the launch of his latest project, an indie label with an artistically–imagined direction called Paper and Plastick Records. Coupling the album releases with limited edition artwork (and, if applicable, plastic toys) designed specifically with the album artwork as inspiration, Vinnie will be issuing the releases as digital downloads and 12" vinyl albums. On the new label he commented:

Paper and plastic are the source materials of my releases, if you think about it, prints and books are the paper side, while vinyl records and toys are the plastic side. It's a simple and to–the–point concept. First and foremost, the world has enough labels signing pop bands, Paper and Plastick doesn't need to since it will focus on the visual side of music – collector vinyl, vinyl toys, limited edition art prints, books, and most importantly, bands I love and respect. When a label is small, it can focus on projects and not have to mobilize a dozen or so people. There are so many bands that I run into nowadays that seem to be in this vacuum of modern music, far away from Teen Pop and Nu Metal, not wanting to sign to a major and tired of self–releasing. It's those bands, from old friends and new friends, whose music I want to release.

You can find more information at the Paper and Plastick Records MySpace page.