MTV is currently launching a program called AMTV which will feature music videos between 3am and 9am. The network, which began in primordial times in this fashion, later changed their focus to reality TV and are currently best known for shows like The Hills, My Super Sweet 16, A Shot at Love With Tila Tequila, and Paris Hilton's My New BFF.

According to the NY Times report, the network is also bringing back "Unplugged," its series of acoustic performances by artists. Critics of MTV say that its music brand is all but irrelevant now, since countless music videos and songs are only a click away on YouTube and other Web sites. The network canceled "TRL," its long-running video countdown, last fall after years of sagging ratings.