Dropkick Murphys collaborated with Boston hospital workers to produce a new video supporting their campaign to to join Local 1199 of the Service Employees International Union. The announcement notes:

The new music video from Boston rock icons Dropkick Murphys features more than just footage from the bands rollicking sold-out arena shows. It also delivers a timely social justice message supporting blue collar and frontline workers in Boston's largest industry – healthcare. The new "Tomorrow's Industry" video was created through a unique collaboration with Boston hospital workers as part of their campaign to join Local 1199 of the Service Employees International Union for a voice at work. When the video and DVD launch publicly on Tuesday, September 21st, the Dropkick Murphys will make history as the first national recording artists in the United States to ever adopt a labor organizing cause as the main theme of a rock music video.

Hospital worker Bill Timmons commented:

It shows Dropkick Murphys are a band that's true to their roots. It shows they're willing to stand up for the working families of their city. And many of those families have at least one person doing a job in healthcare where they're underpaid and barely able to scrape by.