Some time ago, John Lydon was on the UK's I'm a Celebrity…Get Me Out of Here! on season three. Today, Lydon revealed that he used that appearance fee to fund the Tacugama Chimpanzee Sanctuary. Lydon revealed this to encourage people to donate to the organization, which is in danger of closing. Lydon stated, "Please save our cheeky monkeys! Some time ago, John Lydon donated funds raised from his appearance on I’m a Celebrity to Tacugama Chimpanzee Sanctuary. @tacugama needs your help too! The Western chimpanzee is now critically endangered and on the verge of extinction. You can become a chimpanzee guardian and help save the chimps!"